Social marketing is an integral part of our marketing strategy. Our social channels enable us to: connect with individuals, healthcare providers, and organizations that support patient health. Help us build trusted relationships and share stories about our commitment to improve oral health and overall health. Successfully fulfilling this role will drive leads and sales for our innovative products and solutions.
The Social Media Manager role covers a number of key areas in our business; the most critical responsibilities include:
Creative Ideation: Develop and post relevant, original, high-quality content for all company social media channels that increase each platform’s engagement and followers.
Develop strategic plans and organize social media content: Create a regular concept calendar and posting schedule and organize content according to what is needed for all company projects, campaigns, promotions, events, and products.
Content management across all platforms: Manage, engage with audience, and oversee all social media marketing from start to finish on Instagram, Facebook, Twitter, YouTube, and LinkedIn channels. Update company websites, as needed, with new content.
Social ad management, audience targeting, geo-targeting: Work closely with the marketing team to understand target audiences and develop strategy for reaching and engaging with each.
Audience goal setting and analytical insight: Define KPIs and keep track of audience growth and engagement data across all platforms on a weekly basis.
Extract marketable content: Consistently review all MouthWatch and Dentistry.One internal content, including company events, published blogs and newsletters, public relations activity, and other marketing-related content to identify and create relevant social media posts.
Social listening: Consistently review relevant industry content to identify opportunities for MouthWatch or Dentistry.One to join the “conversation”.
Brand alignment: Work closely with the head of Creative to ensure all postings reflect company brand guidelines.
Company reputation: Consistently stay mindful of social media posts to ensure each appropriately represents the company’s “personality” and commitment to maintaining its stellar reputation.
High level of attention to detail and adherence to review and approval process: Ensure all posts are reviewed and approved prior to posting.
Desired Skills & Work History
Experience as a Social Media Manager or a similar role with a minimum of 5 years of experience.
Experience in developing content and files within multiple formats.
Proficient in Microsoft and Google tools (Word, Docs, Excel, Sheets, etc.)
Proficient in Canva, Photoshop, Adobe, and other design platforms.
Knowledge of best practices for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Experience and proven track record of growing social media audiences.
A passion for creating impactful social media text, audio, and video content.
Understand how to read and analyze social media analytics.
Excellent verbal and written communication skills.
Education / Background Required
Bachelor’s degree in marketing, digital marketing, internet marketing, or related field.
65,000 - 70,000/year.
What we do:
MouthWatch is a privately held technology and software company servicing the dental healthcare industry, headquartered in Metuchen, NJ. Dedicated to improving overall health worldwide through innovative teledentistry software and intraoral imaging products, the company focuses on solutions that enhance care coordination, boost patient understanding, and facilitate the delivery of advanced dentistry. The team is comprised primarily of telecommuting employees, though offices are available in Metuchen, NJ, for use as needed.
The knowledge that we are fundamentally transforming approaches to dental care enables dental providers to reach more patients and improve clinical outcomes for enhanced overall health. It is incumbent upon us to nurture an environment that attracts, develops, and retains a talented, inclusive workforce and inspires our employees to be passionate about what we do on behalf of our customers. Inherent in this dynamic is a culture that promotes equality, diversity, and respect and holds every member of the organization to the highest standards of integrity and accountability.